Marf - the namesake

Let's be clear about the purpose of this blog. It's to make fun of hetero men that spend way too much time caring about their trendiness.

Gay men have a license (and are encouraged) to look good and take chances. Of course it's not fair, but that's just how it is. So anything I say here absolutely does not apply to gay men unless otherwise specified.

It's just not sexy or cool for a girl to date a guy that spends longer getting ready than she does.

Hence, we bring you Marf . And what better way to kick things off than to mock the most ridiculous fashion trend in recent memory - the male scarf?

We're not talking about scarves worn in cooler weather (which is 100% OK), we're talking about Silverlake dudes that pair their faux "desert scarves" with their American Apparel tees in the dead heat of summer.

Unless you're making a political statement or being proud of your heritage, please spare us. If you can intelligently discuss the Israeli-Palestinian conflict before you duck into the Cha-Cha, then you are given a free pass.